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(PDF) Glittering Generalities: Reconsidering the Institute for ...
The IPA’s flaw was neither its concern with propaganda nor its desire for egalitarian democracy. The IPA erred in hiding its political ideological commitments behind “glittering generalities” like …
Glittering generalities use simple, clever slogans that appeal to peoples’ emotions. These general statements are easy to remember but hard to verify because they offer no facts.
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propaganda.qxd - PBS
- TRANSFER – a device by which the propagandist links the authority or prestige of something well-respected and revered, such as church or nation, to something he would have us accept. Example: a political activist closes her speech with a prayer TESTIMONIAL – a public figure or a celebrity promotes or endorses a product, a policy, or a polit-ical ca...
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In this paper, we compare the popular list of seven propaganda techniques (with terms like “glittering generalities” and “bandwagon”) to a less well-known list, the ABC’s of Propaganda …
Glittering Generalities Uses simple and appealing terms (often one word) to describe something. Makes things very easily understandable Examples: Fast Food Coke
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The advertisement about a men’s perfume which uses attention-getting words such as “real men” and another about an electric fan which uses ideal descriptions like “silent night, enjoyable …
The use of glittering generalities in propaganda is intentionally vague, so that the audience provides its own interpretation of these virtuous words. A good example of glittering generality …
GLITTERING GENERALITIES: This approach is closely related to what is happening in TRANSFER (see above). Here, a generally accepted virtue is usually employed to stir up …
Glittering Generalities | PDF | Propaganda | Cognition
Glittering generalities are emotionally appealing words associated with highly valued concepts that attract approval without supporting evidence or reason. They are typically used by politicians and propagandists to gain acceptance of …
What types of political propaganda do you see in the President Obama’s announcement video, as well as in Governor Pawlenty’s superhero and secret agent video? o President Obama: just …
Glittering generalities: A glittering generality device seeks to make us approve and accept without examining the evidence; Glittering generalities include phrases such as “We believe in”, “fight …
Glittering Generalities—these are virtue words (good, democracy, religious, motherhood) for which we have deep seeded ideas. Words we believe in, live by, and are ready to fight for.
however, vividly remember his advice to "beware of glittering generalities." That advice was consistent with his former boss's approach to the adjudication of constitutional issues that he …
Glittering Generalities Examples for Better Understanding
May 13, 2021 · A glittering generality is a propaganda statement that is designed to connect with audience members by speaking to the beliefs and/or values that are dear to them.
Glittering | PDF - Scribd
Glittering generalities are vague, emotionally appealing statements used in propaganda to influence audiences. They avoid concrete information and statistics, instead linking to broadly …
Glittering Generalities in Political Campaigns | PDF
The document lists 15 examples of glittering generalities used in modern U.S. presidential campaigns from Joe Biden to Harry Truman, noting they are featured on ads, interviews, …
4. Glittering Generalities. This is the use of words or ideas that evoke a positive emotional response from an audience. Virtue words are often used. For better effect, brands appear to …
Glittering Generalities | PDF - Scribd
Glittering generalities differ from casual talk by their deliberate manipulation through carefully chosen positive symbolism to persuade people without examining the actual evidence. …
The most common types used were fear, the bandwagon, name-calling, euphemism, glittering generalities, transfer, and the testimonial. The posters pulled at emotions-both positive and …
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