Next, begin storytelling! Be sure to include 3 key elementsin your email: 1. Need: First, outline the need that your nonprofit addresses. 1.1. Explain who or what is in need of hel… See more

Now that you’ve established your reader as the hero of the story, it’s time to tell them how you’re calling them to help. Don’t assume they know what you’re looking for. Be as speci… See more

After clearly stating what you’re asking for from your donors, it’s time to introduce the “why.”Include the impact that your reader can make and how it will benefit them by outlining: 1… See more

Always, always, always thank your donors. It’s such an important element of an email and sometimes overlooked in the craziness of Giving Tuesday. Be sure to: 1. Thank them for th… See more