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- G.I. Joe began life as a nearly 12-inch military toy in 1964, creating a whole new category of “action figures” for boys that rivaled Mattel’s Barbie doll in popularity1. The toy was produced by Hasbro, formerly known as the Hassenfeld Brothers2. The original idea for the action figure was developed in 1963 by Stanley Weston, a Manhattan licensing agent3. Sales began to slip over time, so, in 1970, Hasbro changed Joe from a soldier to an “action hero,” trading his tanks and jeeps for inflatable rafts and a patented “kung fu grip”1.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.G.I. Joe began life as a nearly 12-inch military toy in 1964, creating a whole new category of “action figures” for boys that rivaled Mattel’s Barbie doll in popularity. Sales began to slip over time, so, in 1970, Hasbro changed Joe from a soldier to an “action hero,” trading his tanks and jeeps for inflatable rafts and a patented “kung fu grip.”www.mentalfloss.com/article/62636/history-gi-joe-r…In reality, the nearly 50-year-old G.I. Joe was an 11 1/2-inch-tall plastic action figure produced by former pencil makers the Hassenfeld Brothers, who the world would eventually come to know simply as “ Hasbro.” In the late 1930s the Hassenfeld Brother –Henry, Hilal, Herman– expanded their textile and school supply business to include toys.www.smithsonianmag.com/arts-culture/now-you-kn…The original idea for the action figure that would become G.I. Joe was developed in 1963 by Stanley Weston, a Manhattan licensing agent. Weston made rudimentary prototypes of the figure and basic marketing materials that showed the sales potential of a military action figure.en.wikipedia.org/wiki/G.I._Joe
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G.I. Joe began in 1964 as a line of 12-inch articulated action figures produced by Hasbro. They represented four of the branches of the U.S. Armed Forces. The development of G.I. Joe led to the coining of the term "action figure."
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- Content Rating: PG-13
- Category: Action, Adventure
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