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    Descriptive Norms: Definition and 10 Examples

    • Descriptive norms are those that relate to what people do and can also be called normative expectations, as they describe “what is typical or normal” (Ciladini, 1990: 1015) Below are simple scholarly … See more

    Differences Between Injunctive Norms and Descriptive Norms

    There is often confusion as to what really makes injunctive and descriptive norms different. The confusion comes partly from thinking that what is common behavior (descriptiv… See more

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    Case Studies of Descriptive Norms

    1. Going to a demonstration
    When people go to a demonstration, to protest about something they strongly feel about, there are certain actions and behaviors t… See more

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    Conclusion

    Descriptive norms can be defined as those that are based on what is considered normal and typical behavior in a given social context or culture. Like other social norms, the… See more

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    Why do descriptive norms guide behavior?
    Descriptive norms guide behavior because people take them to represent the most sensible course of action, a process known as informational social influence. Prescriptive norms guide behavior because people take them to represent the socially sanctioned course of action, a process known as normative social influence.
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