THE MOMENT OF TRUTH definition: 1. an occasion when something important happens that tests someone or something and that will have…. Learn more.

A moment of truth (MOT) is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service. Marketers strive to use …

Moment of Truth refers to the crucial point in a customer’s journey or experience where their perception of a product or service is formed. It is a critical moment in which the customer’s …

Definition: The moment of truth is a crucial moment when customers are considering to proceed with a purchase or are forming an image about a certain company. It is a marketing concept …

Apr 6, 2022 · In CX, a moment of truth refers to a moment in the customer journey that is most likely to determine how a customer feels about a brand. Over several years of research, …

Feb 21, 2025 · What is the customer moment of truth? The notion of “moment of truth” (MOT) is generally used in a marketing and sales context. It refers to one or more key moments during …

Dec 29, 2023 · A Moment of Truth, often abbreviated as MOT, can be defined as any interaction between a customer and a business that has the potential to influence the customer’s …

Aug 1, 2023 · In marketing, the Moment of Truth represents a critical point where the customer’s perception of a brand, product, or service is significantly influenced. It is an opportunity for …

Jan 31, 2024 · What is Moment of Truth? Moment of truth is that particular instance or the moment when there is interaction between a customer and a firm, when a product is sold or the …

The phrase “moment of truth” is a common idiom used to describe a pivotal moment in which one’s true character or abilities are revealed. This expression has been used for centuries, and …

Jun 8, 2022 · A moment of truth is an interaction between your customers and product or customer service that is so impactful it influences their perception of your brand. Some people …

In a nutshell, moments of truth are identified as the moments when a customer or user first contacts customer service. At this moment, the customer will have an interaction that will …

Moments of Truth (MOT) refer to the critical points in a customer's journey where they come into contact with the brand, product, or service, forming an impression that can significantly impact …

Feb 18, 2025 · An “aha! moment,” such as Morgan’s marvelous insight that the Milky Way is a spiral, is a new idea or perspective that arrives abruptly, often bursting into an ongoing stream …