Phenomenological research is common in sociology, where researchers aim to better understand the audiences they study. An example would be a study of the thoughts and experiences of family members waiting for a loved one who is undergoing major surgery. This could provide insights into the nature of the event from the broader family perspective.

For example, a phenomenological study might explore the experience of using a particular product or service, in order to identify areas for improvement and to create a more user-centered experience.