Aug 10, 2023 · Here are some guidelines to make your insights more compelling: Be concise. An insight should be a clear and succinct statement that gets to the heart of the matter. Be specific. Avoid vague statements. The more precise your insight, the more actionable it will be.

Sep 8, 2023 · I’ll present a range of examples below, which you can use as stimuli for coming up with examples of situations when you have demonstrated deep insight into situations.

Oct 9, 2017 · It all starts with something seemingly simple: the insight statement – clear, concise, prescriptive statements that turn what’s been learned into personal, actionable direction for innovation. Writing consumer insight statements is a bit of …

Oct 29, 2022 · Insight statements build a clear and compelling narrative based on all the information gathered during user research. Writing an insight statement isn't simply regurgitating facts, data, and findings from your research process.

Feb 1, 2023 · Here are a few examples of user insights: “Power users want a distraction-free interface because they seek a flow state.” “Our B2B users value dependability and have low trust for our product.” “Web visitors won’t wait longer than 2 seconds for a page to load.” “Customers are abandoning their carts at a higher-than-industry rate.”

Oct 15, 2023 · For example: Insight statement: “Though T&Cs are considered as a must have, users do not read, but scan”. Recommendation: Enable faster scanning with visuals.”

Nov 29, 2021 · One example is mistaking a reverse benefit (“Wouldn’t it be nice if…”) for an insight. “Crafting a testable insight starts by stripping out the benefits-in-disguise,” says Writer and Creative Director Liza Babcock.

Explore 6 commonly used insight types in TheyDo. Factual insights. The first step of creating Insights in TheyDo is capturing facts from customer research. These are ‘factual insights’ which are free of any assumptions and should be backed up by evidence. Factual insights help you capture the ‘what’.

Insight Statements succinctly articulate the most valuable learning or "aha" moments that emerge from your research. After you’ve downloaded findings and identified key themes from your research, creating insight statements will help point the way forward.

Oct 12, 2017 · Example: “We enjoy using our outdoor pool but are often bothered by Mosquitos.” Keep in mind: The context — and a consumer insight statement in general — should be very objective.