The most well known example of a one-sheet is a movie poster, although one-sheets actually come in a range of sizes and styles.

Some common marketing one sheet components include: Company name and logo. Product description. Standout benefits and features. Impact statistics. Product or service results. Brand differentiators. Customer testimonials and reviews.

Here is one example of a one-sheet for a children’s picture book. As you can see, the playful nature of the one-sheet matches the personality of the book. If you were creating a one-sheet for a more serious topic or have more information to share, you could use the “back” of this sheet to include more information.

You one-sheet must include: Title Your name and contact info The Logline/Genre A section about why your vision matters (keep it brief!) 3-paragraph story summary A closing sentence about why you think this idea will succeed in the market

Here are some sample one-sheets: Fiction: Alone Fiction: When Sparrow Falls Nonfiction: Parables