Before you start writing anything, you’ll want to make sure you understand the true purpose of why people are clicking on this page in the first place. As we spoke about in the introduction, this shouldn’t be a quickly typ… See more

Start by creating a basic outline that you can follow and ultimately fill in the gaps to ensure you include all the information that people want to know. For this, you’ll want to start by introducing yourself and the problem th… See more

Either in a dedicated section of your About Us page or scattered throughout, it’s a great idea to include social proof of your business in the eyes of past customers. This helps to clarify that your business is genuine an… See more

Take advantage of useful online tools to write content on the About Us page – Freepik You’re running a business, not being a professional writer, but that doesn’t mean you can’t still craft a professional About Us p… See more

Perhaps the most important thing to remember when writing this page is to ensure you’re telling a story; after all, this page is dedicated to the story of your business and why you exist. Think back to the outline … See more