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  1. Hasbro, Inc. and Mattel, Inc. announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands, including Monopoly: Barbie Edition, Transformers Hot Wheels, and Transformers UNO.
    corporate.mattel.com/news/mattel-hasbro-enter-lic…
    Mattel tried to take over Hasbro in 1996. But over the past year the fortunes of the two have diverged markedly, as Mattel grapples with falling sales. Mattel, which is valued at $6bn, is now the smaller firm by many measures.
    www.bbc.com/news/business-41972302
     
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    In the mid-1980s, Hasbro moved past Mattel to become the world's largest toy company. Hasbro then moved to outsell Mattel's Barbie in the fashion doll market with the 1986 introduction of Jem, a record producer/rock musician dual identity fashion doll. Jem initially posted strong sales but plummeted and … See more

    Hasbro, Inc. is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is … See more

    Consumer products
    Funskool (40%)
    • Hasbro Gaming
    • HasLab (defunct in 2012, re-established in 2018) See more

    In 2007, a workers' rights group investigated several of Hasbro's Chinese suppliers and found that, in one instance, a toy factory in China's See more

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    Hassenfeld Brothers
    Three Polish-Jewish brothers, Herman, Hillel, and Henry Hassenfeld, founded Hassenfeld … See more

    Hasbro has several brands of toys and games aimed at different demographics. Some of its better-known toy lines (past and present) are:
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    HasCon (2017)
    HasCon was a fan convention created by Hasbro to promote its various licensed properties, including Transformers, G.I. Joe, My Little Pony: Friendship Is Magic, and Magic: The Gathering. It thus replaces the previous fan … See more

     
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  4. WEBOn November 10, 2017 The Wall Street Journal reported that Hasbro had made a takeover offer for Mattel, [104] [105] with Hasbro worth about

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    • WEBThe web page analyzes the financial performance and market position of Mattel and Hasbro, two major toy companies. It does not answer the question of whether Hasbro owns Mattel or not, but it mentions that …

    • Hasbro and Mattel Make a Play for Cross-Licensing

      WEBIn cross-licensing their IPs, Mattel and Hasbro open up the possibility of further extending the agreements as both companies dig ever deeper into their brand portfolios. This could result in new deals that incorporate …

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