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    influencer
    [ˈinflo͝oənsər]
    noun
    influencer (noun) · influencers (plural noun)
    1. a person or thing that influences another:
      "he was a champion of the arts and a huge influencer of taste" · "genetic factors are key influencers of your metabolic rate" · "Frank's been a teacher and cultural influencer for years"
      • marketing
        a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media:
        "influencers can add serious credibility to your brand"
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