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  1. Dassler brothers feud - Wikipedia

    • The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry between the two companies, reflected in ri… See more

    History

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle … See more

    Division within Herzogenaurach

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the biggest employers there, and at least one person from each family worked for … See more

    World Cup

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's perception of their sporting brands and achieve international exposure. Since the ri… See more

    Legacy

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the rivalry and competition between Adidas and Puma for transforming sports apparel int… See more

     
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  1. The dark history behind Adidas - Business of Business

     
  2. Two Brothers and the Battle for Athletic Footwear

    WEBJan 9, 2021 · This made-for-cinema generational story goes back to 1924 when the siblings formed the Dassler Brothers Sports Shoe Factory - Gebruder Dassler Sportschuhfabrik- in the small Bavarian enclave of …

  3. The Famous Family Feud That Spawned Adidas and …

    WEBOct 24, 2022 · Instead, the brothers' bitter feud caused the brand they created — Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) — to split in two as Adidas and Puma, the world's second and …

  4. Adolf Dassler - Wikipedia

  5. Chronicle and Biography of Adi Dassler & Käthe …

    WEB1923 - 1927: Founding of the Dassler Brothers’ Sport Shoe Factory. Adi’s brother Rudolf, who was two years older, initially forged his own way and trained to become a policeman. Shortly after completing his training, on …

  6. History - PUMA

    WEBThe first step in a long history driven by speed and performance is marked by brothers Rudolf and Adolf Dassler who founded the company “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their …

  7. Adidas vs Puma: The Story of the Dassler Brothers

    WEBMay 10, 2024 · When the American troops arrived at the Dassler brothers' facilities and aimed the gun barrels of their Sherman tanks at the factory, ready to blow it to smithereens, Adi's wife Käthe came rushing out of the …

  8. Rudolf Dassler - Wikipedia

    WEBIn 1924, Rudolf joined the business, which became the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). With the rise of Adolf Hitler in the 1930s, both Dassler brothers joined the Nazi Party, with Rudolf …

  9. Adolf Dassler: The Creative and Innovative Leader …

    WEBThe Dassler Brothers’ Shoe Factory is born. Adolf was as innovative in his manufacturing processes as he was in his shoe designs. To solve the problems caused by unreliable electricity supply he rigged a leather …

  10. Shoes and Nazi Bazookas: The Prehistory of Adidas and Puma

  11. Adolf Dassler Biography - Facts, Childhood, Family Life

  12. The sibling rivalry that changed sport for ever - BBC

  13. Adolf Dassler And The Little-Known Nazi-Era Origins Of Adidas

  14. Inspiring Success Story of Adidas - Youth Motivator

  15. Adidas - Wikipedia

  16. Was Adidas Founded by a Former Nazi? | Snopes.com

  17. A FAMILY FEUD: THE DASSLER BROTHER'S STORY - World …

  18. Adi Dassler's sports shoe obsession - BBC

  19. Rudolf Dassler Biography - Facts, Childhood, Family Life

  20. Two Brothers, Two Sneakers, And A Global Battle For Footwear

  21. LIFE AND WORK TIMELINE - Adi Dassler

  22. Founding Dassler Brothers Shoe Factory - Adidas - Historydraft

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