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    The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long … See more

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class … See more

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's perception of their sporting brands and … See more

    • Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the … See more

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the biggest employers there, and at least one person from each family worked for one of these companies. Employees of the … See more

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the rivalry and competition between Adidas … See more

     
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  3. Two Brothers and the Battle for Athletic Footwear

    WEBJan 9, 2021 · This made-for-cinema generational story goes back to 1924 when the siblings formed the Dassler Brothers Sports Shoe Factory - …

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    • WEB1923 - 1927: Founding of the Dassler Brothers’ Sport Shoe Factory. Adi’s brother Rudolf, who was two years older, initially forged his own way and trained to become a policeman. Shortly after completing his training, on …

    • Adidas vs Puma: The Story of the Dassler Brothers

    • WEBAdolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, member of the Nazi party, and businessman who founded the German sportswear company Adidas.He was also the younger …

    • WEBMar 31, 2020 · The Dassler brothers first began sewing shoes in 1919 from the laundry room of their family home in Herzogenaurach, Germany. They called their company Sportfarbrik Gebrüder Dassler or Geda for short. …

    • The sibling rivalry that changed sport for ever - BBC

      WEBWhen they formed the Dassler Brothers Sports Shoe Factory in 1924, “Herzo” was just another tiny town in southern Germany. That would all start to change as the brothers churned out running...

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