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- Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers1. It refers to the principles, practices, and guidelines that an organization follows when interacting with its customers2. CRM typically involves using data analysis to study large amounts of information1.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.en.wikipedia.org/wiki/Customer_relationship_mana…Customer relationship management (CRM) refers to the principles, practices, and guidelines that an organization follows when interacting with its customers.www.investopedia.com/terms/c/customer_relation_…
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A Definition by Salesforce
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Jul 26, 2023 · What is CRM? Customer relationship management (CRM) is a database software for keeping track of all your business’s interactions and ongoing communications with your current and potential customers. While …
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