Custom typography can be a powerful tool for creating unique and memorable brands. By creating a custom font, designers can ensure that the typography aligns perfectly with the brand’s overall style and tone, and can help to differentiate the brand from its competitors.

Typography is the art and process of styling and arranging type (i.e. text). It involves choosing the typeface, font, size, weight, alignment, and spacing—generally determining how the text will be styled and formatted. In short, typography refers to the discipline as a whole. Typeface refers to a particular style of lettering.

Typographic Design: Form and Communication. p. 125. It is the earliest mechanization of a handicraft: the handlettering of books. Typographic design has been closely bound to the evolution of technology, for the capabilities and limitations of typesetting systems have posed constraints upon the design process.

When it comes to typography, you will have to keep in mind the length of each line, the sizes of the points, the spacing between the letters, and the space between pairs of letters. Today, typography is mainly associated with printed works and digital design.