This new ranking algorithm was announced in May 2020. Google began using a new set of metrics – Core Web Vitals – to understand how users perceive the experience of a specific web page.

On June 16th, 2021, Google began to roll out a broad core algorithm update called "The Page Experience Update."¹ This update is intended to bring a better experience to users by prioritizing pages that offer a quality page performance — ie fast load times, and a non-shifting, stable page.

On September 14, 2023, Google initiated the rollout of its latest algorithm update, dubbed the “September 2023 Helpful Content Update.” This update introduces an “improved classifier” and is expected to take approximately two weeks to fully implement.