While homogenization refers to the increasing similarity of cultures in a way that makes them homogenous or unified, others like Appadurai (see: scapes theory) argue that … See more

While some scholars argue that as a result of globalization we are going through cultural homogenization, some others use the concept of cultural heterogenization. In contrast wit… See more

Cultural homogenization refers to the process through which different cultures become similar to each other. Critics of this concept argue that homogenization leads to the loss of l… See more

Hassi, A., & Storti, G. (2012). Globalization and culture: The three H scenarios. In Globalization-Approaches to Diversity. IntechOpen. Khan, M. T., Humayun, A. A., Sajjad, M., … See more