An Easter egg is an intentional inside joke, hidden message, or similar feature — a surprise bonus, something that’s fun to find. For instance, loyal customers of In-and-Out Burger kno… See more

HSBC printed origami folding instructionson the back of its ATM receipts. You could print jokes, cartoons or fun facts. That’s what fun brands do: they are always looking for … See more

Most financial institutions try to hide their legal copy — almost as if they were ashamed of it — by burying it in microscopic type at the very bottom of layouts. Bu… See more

To make banking fun, you need to be an imaginative student of gamification.As Jim Bruene at Netbanker suggests, you can create a program that allows your customers/… See more