Essentially, online shopping allows customers to make purchases from anywhere, 24 hours a day. In-store shopping, on the other hand, allows customers to walk away with the items they want to purchase right away. However, the latter requires walking into a physical store to make purchases with a debit or credit card.

The primary factors influencing consumer choices in physical stores have traditionally been price, availability, and location. Online, these factors are less decisive. Instead, consumers are gravitating towards brands that offer a seamless, comprehensive shopping experience tailored to their specific needs and preferences, minimizing any hassle.