If you want to know more about your customers, you have to ask sales questionsthat help them communicate their needs. Beneke says one of his favorite introductor… See more

Make sure you’re building rapportduring every stage of the car-buying journey, from initial phone calls to the actual car purchase. But rapport isn’t just cracking lame car jo… See more

That includes other customers, other car dealerships, and your in-laws. As a customer, I’ve experienced salespeople disparaging others, and it never sat well with me. Fo… See more

Getting eye contact right takes time, but it’s worth it for building that all-important rapport. If you don’t make eye contact at all, you run the risk of looking disinterested. Hold for to… See more