The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling...

Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary t...

While your targeted social media metrics might be the most important step of a strategy, it’s often the spot most veer off the path. Vanity metrics...

Before you start creating content (we promise we’re almost there!), it’s really smart to investigate your competitors. We put this before the conte...

Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previ...

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your bra...

So, how well did you do on your social media marketing strategy? Without continuously analyzing your efforts, you’ll never know how one campaign di...

We wanted to give our readers a few resources to use moving forward. That’s why we put together this 7-step social media marketing strategy checkli...

The ideal social media management software depends on your budget, industry and unique goals. Those that are widely revered as the best in Zoho Soc...

A social media post features content you share with your followers organically. A paid social media post, which costs money, puts your brand in fro...

You can respond to negative customer comments and try to regain trust. Another option is to use a content moderation platform, which is available o...