Brand experts are generalists in their field who think strategically and holistically in terms of solution orientation. This differentiates them from specialists who contribute specific knowledge. As a rule, they reinforce their know-how in a training program, a corresponding university study program or related professional experience.

In the definitions of global and international standards, the responsibility of the brand Expert is as follows: A brand Expert is a person who measures the perception and image of the brand in the market and helps the brand to gain knowledge and loyalty to the brand through interactive and marketing tools.

A brand specialist is a marketing professional who manages an organization's brand. They create strategies for launching and promoting products and increasing awareness about a company. They typically work with a marketing team to make sure branding efforts match the organization's goals.