A landing page is simply a page on your website that’s dedicated to promoting your book. Use this page to share excerpts from your book and get site visitors excited about reading it. On this landing page, include the cover of your book, a trailer (if you have one), and reviews from early readers.

To promote a book using a landing page, all you need is your book cover, a short description, and a call to action, which is usually a book buy button. You can include many other elements, but in the end, it will be a matter of trial and error to see what works for you.