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- Effective shopper marketing means understanding customer behaviors and preferences, then turning that understanding into action using a range of methods from store layout and ambience, to social media strategy, product demos, promotions, and shop displays.Learn more:Effective shopper marketing means understanding customer behaviors and preferences, then turning that understanding into action using a range of methods from store layout and ambience, to social media strategy, product demos, promotions, and shop displays.blog.gwi.com/marketing/shopper-marketing-strategy/
Shopper marketing tactics
- Displays Putting up signs throughout stores can entice shoppers and lead them to make a purchase. Shopping can be stressful, and attention-grabbing displays make it easier for shoppers to navigate the store. ...
- Demos People, like myself, go to stores for the demos. ...
- Ambiance Grocery stores aren’t playing music just for fun. ...
- Social media marketing People take their phones everywhere. ...
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