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- Some of the best shopper marketing campaigns are12:
- Kroger’s Plus card: a loyalty program that offers discounts, rewards, and personalized offers to shoppers1.
- Hillshire Farms’ beacon campaign: a mobile app that sends real-time messages and coupons to shoppers near the product1.
- Sanpellegrino’s virtual sampling: an augmented reality app that lets shoppers scan the product and learn about its origin, ingredients, and recipes1.
- Treasure Cave’s collaboration with Frank’s RedHot: a cross-promotion that displays the products together and offers recipes and coupons1.
- Coca-Cola’s “Share a Coke” campaign: a personalization strategy that prints names and messages on the product labels and encourages social media sharing1.
- Applegate’s “From Mystery Meat to Meat You Can Trust” campaign: a video series that educates shoppers about the quality and benefits of the product2.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.6 Effective Shopper Marketing Examples
- 1. Kroger’s Plus card: providing an expansive loyalty program ...
- 2. Hillshire Farms’ beacon campaign: reducing indecision during purchase ...
www.pricespider.com/blog/shopper-marketing-exa…Examples of shopper marketing
- Applegate “From Mystery Meat to Meat You Can Trust” This video is private
- Target “Back to College After-Hours Shopping Event” 2014 Gold Effie Winner - Target - "Back to College After-Hours Shopping Event"
learn.g2.com/shopper-marketing - People also ask
WEBJul 18, 2019 · Learn what shopper marketing is and how it works to improve the shopping experience and drive sales. See examples of shopper marketing campaigns by Applegate, Target, and Kotex.
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- It’s data-driven. Shopper marketing strategies use accurate and relevant customer data so marketers can understand shopper behavior, preferences, and habits. This lets them craft campaigns that del...
- It influences customers at the right time. When customers are shopping online or in-store, it’s easier to capture and hold their attention. Nearly 80% of shopperswill go to a store to buy wh…
- It’s data-driven. Shopper marketing strategies use accurate and relevant customer data so marketers can understand shopper behavior, preferences, and habits. This lets them craft campaigns that del...
- It influences customers at the right time. When customers are shopping online or in-store, it’s easier to capture and hold their attention. Nearly 80% of shopperswill go to a store to buy when they...
- It adds a personal touch. Marketers can personalize shopper marketing to customer preferences. Taking promotions as an example, if basket data shows a customer buys diapers and formula, you could o...
- It’s omnichannel. Shopper marketing tactics span the digital and physical so you can meet s…
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