According to research by Rise Vision, Sans-Serif fonts tend to work best for content on outdoor digital displays as they are the easiest to read at a glance. In particular, Rise Vision’s research recommends Helvetica, Arial, Verdana and Open Sans.

Some examples of simple, modern, and easy to read fonts for outdoor advertising are Arial, Calibri, Verdana, Tahoma and Helvetica Sans Serif fonts.

For most general large-format signs, our designers recommend using any of the following fonts: Helvetica Futura Bebas Avenir Proxima Nova

Avoid decorative, italic, or serif fonts. As a general rule, upper and lower case sans serif fonts provide the best readability. When designing for digital outdoor, we highly recommend adding a thin dark stroke around the text to separate it from the background. Use readable fonts. Choose fonts that will be easily read at various distances.

For instant comprehension, use Sans-Serif fonts for your digital signage as they’re the fastest to analyze. Open Sans, Arial, and Helvetica are excellent starting points.