Our brains process visuals much faster than text. Using cues like icons, imagery, shapes – whatever helps to illustrate your point – will make the user experience more intuitive. Form design should be consistent, but that doesn’t mean it can’t integrate little moments of surprise.

The name says it all: Form design is the process of laying out and building a form or questionnaire that people use to submit information to you. On the surface, forms seem simple enough—it’s just some questions and answer fields, right? But there’s a lot that goes into adequate form design.

You can use the form designer to design eye-catching forms without coding experience. Build your custom online form using our form designer in three steps: Log into your 123FormBuilder account (or sign up first), pick a template, or build an online form from scratch.

A good form carves a clear route to completion, then carefully guides users along with clues, cues and direction. The shorter that route, the higher the chance of completion. So offer shortcuts if you can. Some examples of helpful shortcuts: Zip code lookup