If the Chanel authenticity card looks off, chances are the bag it accompanies is a fake. There are several ways to check if the card is genuine: First, make sure its serial number matches the one at the bottom of the handbag. Then, look closely to see if the text printed on it is perfectly aligned. Finally, examine the card’s quality.

Original Chanel handbags from the mid-1980s are accompanied with authenticity cards embossed with a serial number. This serial number will match the serial number that appears in a sticker found somewhere within the handbag’s interior lining. The Chanel logo, hologram design and sticker will vary according to the year they were manufactured.

In true fashion of keeping up with the times, Chanel rescinded its serial sticker system in 2021 and in its place, embedded microchips in a metal block attached to the inside of the bag. These microchips use blockchain technology that can be used to digitally verify a product’s authenticity and track its life cycle.