To choose the perfect font for your logo, you need to align it with your brand personality. If your brand is sophisticated and authoritative, a serif font would work better for you. If your brand is modern and edgy, a sans-serif font might be a better choice. Like the Uber and McKinsey & Company examples below!

Using different font styles, such as italic or bold, can add emphasis and character to your logo design. For example, a fashion brand might choose a stylish italic typeface like Vogue, Didot, or Bodoni to convey a sense of sophistication and luxury. Bold fonts, on the other hand, create a strong visual impact and can help your logo stand out.