WEBThe trace of Adolf Dassler’s life begins on the third of November, 1900 when he was born the fourth child of Christoph and Pauline Dassler. The older siblings were named Fritz (born 1892), Marie (b. 1894) and Rudolf …

WEBAdi Dassler died on September 6, shortly before his 78th birthday. The man who almost single-handedly redefined the sporting goods industry and lifted the benchmark by a mile left behind a flourishing company.

WEBThe name adidas came from the founder, Adolf “Adi” Dassler’s name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.

WEBDiscover the story of two German brothers, Rudolf and Adolf "Adi" Dassler, whose Nazi-era sneaker company gave way to Adidas and Puma.

WEBHistory. Early years: the "Gebrüder Dassler Schuhfabrik" (left): Adolf Dassler, founder of Adidas, c. 1915; (right): the 'Dassler Brothers Shoe Factory' near Herzogenaurach train station in 1928.