Adidas Group is known as a major global producer of sport products, including shoes, apparel, and accessories. According to Michael Porter, value chain analysis refers to all the activities that add value to an organization's amenities and products. For years, Adidas has maintained its position in this regard.

Adidas Group has an effective and timely outbound logistics chain for finished products transportation. They also have an inbound logistics chain for raw material movement and unassembled products within the organization.

Price Strategy of Adidas The pricing strategy of Adidas is largely dictated by its commitment to quality, innovation, and brand value. As a premium brand, it aligns its prices with the perceived value of its products.

1. Industry or Competitive Rivalry Competitive rivalry is a strong force for Adidas. It competes with several sportswear brands such as Nike, Under Armour, and Reebok, and even with substitute brands from fast-fashion companies and other casualwear and formalwear brands to create an intensely competitive environment.