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  1. Since Horst Dassler, the son of Adolf Dassler, passed away in 1987, adidas was sold and is no longer family-owned. Instead, Adidas is now owned by Adidas AG, a multinational corporate group owned by several shareholders. The majority holders are football club Bayern München and Austrian fitness company Runtastic.
    www.highsnobiety.com/tag/adidas/
    The Dassler family has to sell most of its shares to investors. Since 1995 the company has been listed on the stock exchange (since 1998 on the Dax). With fresh money, the company takes over the sporting goods manufacturer Salomon in 1997, which turns out to be a loss-making business.
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    Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the … See more

    Early years: the "Gebrüder Dassler Schuhfabrik"
    The company was founded by Adolf "Adi" Dassler who made sports shoes in his mother's See more

    Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich. Moreover, their sponsored national teams include Germany, Spain, Mexico, Argentina, Sweden, Japan, Hungary, Belgium, Colombia See more

    Adidas's business practises/ethics and commitment to worker welfare have been scrutinised and often criticised.
    2011 All Blacks … See more

    Apparel
    Adidas manufactures a range of clothing items, varying from men's and women's t-shirts See more

    During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the … See more

    In 2016, Adidas filed lawsuits against Skechers for making a duplicate Stan Smith design and for Adidas replicas such as "Springblade". See more

     
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  6. Claim: Shoes and sportswear company Adidas was founded by a former Nazi.

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  7. WEBJan 14, 2019 · In 1920, at the age of 20, avid soccer player Adolph (Adi) Dassler, son of a cobbler, invented spiked shoes for track and field. Four years later Adi and his brother Rudolph (Rudi) founded the German …

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  9. WEBWe have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to …

  10. Adolf Dassler - Wikipedia

    WEBAdolf " Adi " Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, and businessman who founded the German sportswear company Adidas. He was also the younger brother of …

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