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  1. Our strategic business plan has a powerful foundation in our unique corporate culture and is built around three strategic choices that support us in intensifying our focus on our consumers and will drive brand desirability: Speed, Cities, and Open Source.
    report.adidas-group.com/2019/en/group-managem…
    1 Revolutionizing the Game: Adidas and Its Strategic Approach 1.1 A Winning Mindset: Adidas’ Focus on Innovation 1.2 Building Strong Partnerships: Collaborations that Drive Success 1.3 Connecting with Consumers: The Power of Branding 1.4 Going Beyond the Game: Adidas’ Diversification Strategy
    strategymentorlab.com/2023/11/24/adidas-busines…
     
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    WEBMay 7, 2018 · That digital focus helped Adidas reshape its strategy for today’s mobile, more empowered consumer. The brand embraces data and technology as a way to be faster and smarter in a world where...

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