In 1993 Robert Louis-Dreyfus becomes CEO. He takes over during a challenging point in adidas history. Together with Christian Tourres, he understands that the almost bankrupt adidas did not need to be reinvented, it simply needed a new direction.

Kasper Rørsted (born 24 February 1962) is a Danish business executive who has been the CEO of German sportwear firm Adidas since 2016. [1] On 22 August 2022, it was announced that he would hand over his role as CEO during the course of 2023.

After 15 years at the helm of adidas, Herbert Hainer passed the CEO baton to Kasper Rorsted in October 2016. Kasper came to the adidas Group from the leading consumer goods company Henkel and began a period of transformation in the company to drive success in the digital era.

Robert Louis-Dreyfus, a friend of Tapie, became the new CEO of the company in 1994. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993. [32] Tapie filed for personal bankruptcy in 1994. [31]

Herbert Hainer is the CEO of the adidas-group AG, and the Chairman if the Executive Board. Igor Landau is the Charman of the company. The headquarters of the company is located in Herzogenaurach, Germany itself with their products spread worldwide. The slogan and the company both goes along with each other as it says, “Impossible is nothing.”