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  1. Adidas and Puma, two of the world's most powerful sporting brands, were founded by the Dassler brothers in Herzogenaurach, Germany, 60 years ago. Adolf and Rudolf Dassler, the brothers behind these iconic brands, had a tumultuous relationship that eventually led to the split of their company due to personal conflicts.
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    Initially working together in the family shoe business, Adi and Rudi were forced to go their separate ways during World War II. After the war, each brother founded his own athletic shoe company—Adi created Adidas, while Rudi founded Puma.
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    Dassler brothers feud - Wikipedia

    The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry … See more

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900. See more

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the … See more

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the … See more

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's … See more

    • Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the … See more

     
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  4. Adidas vs Puma: The Story of the Dassler Brothers

    WEBMay 10, 2024 · An in-depth article outlining the story of the Dassler brothers, their feud with one another, and the history of Puma and Adidas.

  5. Adidas vs Puma: The story of the Adidas and Puma …

    WEBHere’s the incredible story of the Puma and Adidas brothers. The Adidas and Puma brothers: An introduction. Puma, originally known as Sportschuhfabrik Rudolf Dassler (Ruda), launched for the first time in …

  6. The Famous Family Feud That Spawned Adidas and …

    WEBOct 24, 2022 · Instead, the brothers' bitter feud caused the brand they created — Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) — to split in two as Adidas and Puma, the world's second and …

  7. The dark history behind Adidas - Business of Business

  8. Two Brothers and the Battle for Athletic Footwear

    WEBJan 9, 2021 · A bitter sibling rivalry leads one brother to launch Adidas and the other Puma German brothers Adolf Dassler (left) and Rudolf Dassler (right). They built the Dassler shoe company before World War II but a …

  9. Two Brothers, Two Sneakers, And A Global Battle For Footwear

  10. The Untold Story of Adidas and Puma: Brothers Turned Rivals

  11. “Sneaker Wars” | The family feud that started Adidas and Puma

  12. The sibling rivalry that changed sport for ever - BBC

    WEBAdidas and Puma entered into the “Pelé Pact,” where both brands informally agreed not to sign the Brazilian forward. As both businesses grew, so did the split among the town.

  13. The Epic Rivalry: The Story of Adidas and Puma

    WEBMar 12, 2024 · The story of Adidas and Puma serves as a reminder of the power of rivalry and competition in driving progress and success. Personal conflicts may have fueled the Dassler brothers' feud, but it …

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  15. The sibling rivalry behind Adidas versus Puma | CNN

  16. Sneaker Wars: The Enemy Brothers Who Founded Adidas and …

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  18. Sneaker Wars: The Enemy Brothers Who Founded Adidas and …

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  20. Adolf Dassler - Wikipedia

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  22. Rudolf Dassler - Wikipedia

  23. Adolf Dassler: The Creative and Innovative Leader Behind adidas

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