Nike is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. It has a strong global presence and a loyal customer base. It also sponsors many famous athletes and teams across various sports. Nike is often considered Adidas' main competitor in the sportswear market.
Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. It was founded by Rudolf Dassler, the older brother of Adolf Dassler, after a family feud that split the original Dassler Brothers Shoe Factory. Puma has a long history of innovation and collaboration with athletes and celebrities. Puma is one of the oldest rivals of Adidas in the sportswear market.
Reebok is a British-American footwear and apparel company that is a subsidiary of Adidas since 2005. It produces and distributes fitness, running and CrossFit sportswear and shoes. It also has partnerships with several sports leagues and celebrities. Reebok is a former competitor of Adidas that is now under its umbrella.
Under Armour is an American company that manufactures and sells performance apparel, footwear and accessories for sports and fitness. It is known for its innovative use of moisture-wicking fabrics and compression technology. It also has a strong digital platform and a growing international business. Under Armour is a relatively new competitor of Adidas that has been challenging its market position in recent years.
New Balance is an American company that produces and sells footwear and apparel for running, training and lifestyle. It is one of the few major sportswear brands that still manufactures some of its products in the US and the UK. It also has a reputation for quality and comfort. New Balance is a niche competitor of Adidas that appeals to a specific segment of consumers.