1. Set the scene
The best About Us pages accomplish their goals through telling a story … See more

Keep in mind that writing your actual copy in the first person (e.g., I, we) will help build a more personal connection with your target audience. Your About Us page is about you, … See more

When you’re starting out, it might seem like there’s not an awful lot to say on your About Us page. If you have a point of view and know why you’re doing what you do in service of y… See more