Why do consumers prefer to shop online? - Search
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  1. The Top Reasons Consumers Prefer to Shop Online

    • 1. Free shipping The simple luxury of free shipping may be the difference between purchasing online or grabbing an in-store equivalent. ...
    • 2. Lower prices ...
    • 3. Convenience ...
    • 4. Price comparison ...
    • 5. More product options ...
    • 6. Discounts ...
    • 7. Search for a certain brand ...
    • 8. Fast shipping ...
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    Aug 20, 2024 · Consumers are most likely to cite convenience as their primary reason for shopping in-store or online regardless of habits or preferences. 29% of American consumers prefer to shop online. 46% of consumers prefer to shop …

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