One of the key features of social networking sites is the ability to create and maintain personal profiles, allowing users to share details about their lives, interests, and activities. This feature fosters a sense of identity and belonging in the virtual realm, connecting individuals with friends, family, and like-minded strangers.

On top of being your own brand, your profile allows you to create an online persona. This is likened to a “virtual personality” that helps colleagues and other connections to get to know you. Even potential employers will head over to your social media to see what your personal brand is all about.

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you.

The bio on your social profile lets you sell yourself or your brand in a few words. You can highlight what you offer… Offer evidence of your influence or expertise… Or even given readers a peek behind the scenes: Whatever path you choose, make sure your bio is clear, professional and captivating.