What is the purpose of a personal profile on a social networking site? - Search
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  1. A personal profile on a social networking site can serve several purposes12345:
    • It can help you connect with your fans or customers.
    • It can improve your online reputation.
    • It can be the first result Google shows when someone searches for you.
    • It can serve as a voluntary digital identity of an individual, highlighting their key features and traits.
    • It can establish trust and credibility in your work or industry.
    • It can position yourself as a thought leader and expert.
    • It can attract customers to your company or your own business.
    • It can build long-term relationships and partnerships.
    • It can create new career and professional opportunities.
    • It can increase recognition by peers and connections.
    Learn more:
    Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you.
    neilpatel.com/blog/successful-social-media-profile/
    User profiles are most commonly present on social media websites such as Facebook, Instagram, and LinkedIn; and serve as voluntary digital identity of an individual, highlighting their key features and traits.
    en.wikipedia.org/wiki/User_profile
    Social profiles are a description of individuals’ social characteristics that identify them on social media sites such as LinkedIn and Facebook, when using tools such as digg and Delicious as well as collaboration applications such as Jive, IBM Connections or Socialtext.
    www.gartner.com/en/information-technology/glossa…
    The bio on your social profile lets you sell yourself or your brand in a few words. You can highlight what you offer… Offer evidence of your influence or expertise… Or even given readers a peek behind the scenes: Whatever path you choose, make sure your bio is clear, professional and captivating.
    liveyourmessage.com/social-media-profile/

    But on a professional level, building a personal brand through your social media profiles can do the following:

    • Build long-term relationships and partnerships
    • New career and professional opportunities
    everyonesocial.com/blog/social-media-profile-tips/
     
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