According to the latest available data, Facebook is the world's most popular and widely used social media platform. With 3.06 billion monthly active users, that means 37 percent of the world’s population uses Facebook at least once per month. With 2.7 billion users, YouTube is the second most popular social network.

As of April 2024, Facebook tops the list of the most popular social media platforms by user count, with close to 3.1 billion users worldwide. Four of the 10 most popular social media platforms are owned by Meta. These are Facebook, Instagram, WhatsApp, and Facebook Messenger.

Facebook has recently crossed 500 million users and is the most popular Social Networking site of the world.

Facebook is the most used social media platform in the world in terms of monthly active users (MAUs). Over 3 billion people log into the platform each month. After Facebook, the most popular social media platforms are YouTube and Instagram.

In March 2023, Facebook accounted for 45 percent of all social media site visits in the United States, confirming its position as the leading social media website by far.