According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Overall, the top five retailers in the U.S. (both online and in-store) in 2021 are: Amazon – 70% of U.S. consumers shopped here in Q1 2021 Walmart stores – 54% Walmart.com – 38% Target stores – 30% Target.com – 20%