Aim: This study determined the significant difference between online and traditional shopping as revealed by the satisfaction of the consumers. Methodology: This study used a descriptive research design using survey questionnaires to determine the

Due to proliferation of online stores prior expectations that retailing would move completely online were not fulfilled. Previous research about consumers' preference of retailing channels suggested that online sales are driven by the convenience

This era of business is marked with a high degree of dynamism. Due to technological advancement, the concept of competitive advantage is eluding day by day. Shopping at the click of a mouse is gaining popularity Now-a-days. Online shopping has given

With the internet shopping in India pegged at Rs. 52,000 crores and growing at a phenomenal rate of 100%, it opens up a whole new world of possibilities for both the consumer and the marketers. In a country where mail order/ catalogue shopping does

There are two methods of shopping. One is online shopping and other is traditional or conventional shopping. The word online is related with a framework which for this situation is the web. One of the numerous investigations accessible online has

The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country's GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top