Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only … See more

Getting indexed
The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that … See more

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from … See more

• Blog network
• Competitor backlinking
• List of search engines
• Search engine marketing
• Search neutrality, the opposite of search manipulation See more

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as … See more

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's … See more

• Webmaster Guidelines from Google
• Google Search Quality Evaluators Guidelines (PDF)
• Webmaster resources from Yahoo!
• Webmaster Guidelines from Microsoft Bing See more