In 1929, RCA acquired the Victor Talking Machine Co. The Victor Company had released records on the Victor and Victrola labels. The record division became known as RCA Victor until late 1968, when it became RCA Records.

In 1929, the Victor Talking Machine Co. merged with the Radio Corporation of America to form the RCA-Victor Co., which continued to produce records under the Victor label until 1946, when the name was changed to RCA Victor.

Victor was both a record label and a record player manufacturer. While manufacturing began under the RCA Victor name, it wouldn't be until 1945 that records would begin to appear with the RCA Victor name and logo. Before that, Victor continued to be used as the name of the label.

The RCA Victor brand was introduced in 1945 in advertising and 1946 on actual record labels, where it replaced the Victor and Bluebird (3) brands. Until then, on records, the RCA Victor division of the Radio Corporation of America only used the Victor brand, which was acquired in the Victor Talking Machine Co. takeover in 1929.