In philosophy, the field of Aesthetics has to do with the nature of art and beauty. The roots of the word “aesthetic” have to do with perception by the senses. Aesthetic principles, t… See more

Brands use a specific aesthetic because it signals a certain customer base or lifestyle they’d like to associate with. Often it can relate more to the vision and personality of the brand’s … See more

Baroque comes from a movement in the arts and architecture of the early 1700s, characterized by elaborate design elements and exuberant details. Brands that rely on a baroque ae… See more

Retro is a broad aesthetic category that can refer to any design style from the 60s to the early 2000s. It’s often rich in pop culture references that echo the electronic media revolutions … See more