Google has launched Search Generative Experience, or SGE, an experimental version of Search that integrates artificial intelligence answers directly into results, the company said in a blog post on Thursday. Unlike a normal Google Search, which brings up a list of blue links, SGE uses AI to answer your questions right on the Google Search webpage.

Introduced at Google I/O in May, the new AI generative search engine does away with the old-school list of blue links that's defined Google's core search experience since the late '90s. Instead of asking you to click on links, Google, like ChatGPT, uses a generative AI engine that summarizes information from multiple sources automatically.

Today, we’re launching an all new, AI-powered Bing search engine and Edge browser, available in preview now at Bing.com, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web.

Facing renewed competition from Microsoft and OpenAI, Google is reportedly “racing” to build an “all-new” AI-powered search engine. According to The New York Times, the company is in the early stages of creating a search service that will attempt to anticipate what you want from it in hopes of offering “a far more personalized experience.”