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  1. The History of the NBA Logo – Why is Jerry West …

    • Learn how the NBA logo evolved from a basketball to a silhouette of a player, and why Jerry West is known as "The Logo". Discover the story behind the iconic red, white, and blue logo and its creator Al… See more

    The History of The NBA Logo

    After merging the NBL (National Basketball League), ABL (American Basketball League), and BAA (Basketball Association of America), the NBA became the single professiona… See more

    The Hoops Geek
    Who Created The NBA Logo?

    The current logo was designed in 1969 by Alan Siegel, founder of the branding company Siegel+Gale. At the time he was hired, the NBA faced pressure from the rival ABA (Amer… See more

    The Hoops Geek
    Who Is on The NBA Logo?

    Jerry West is not just a great basketball player, he faced adversity many times over, but never quit and never let it break his spirit. Born in 1938, West is the fifth of six siblings tha… See more

    The Hoops Geek
    Where Are Siegel and West Now?

    Since creating the NBA logo, Alan Siegel has gone on to have a hugely successful career. After leading Siegel+Gale, he created Siegelvision in 2011. Siegelvision focuses on … See more

    The Hoops Geek
    Plans For A Logo Redesign?

    In January of 2020, the NBA lost one of the greatest of all time, Kobe Bryant, in a tragic helicopter crash. Many people thought an appropriate way for the NBA to honor Kobe’s lega… See more

    The Hoops Geek
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