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  1. Microsoft
    https://www.microsoft.com › en-us › legal › intellectualproperty › Trademarks

    Trademark and Brand Guidelines | Microsoft Legal

    What is Microsoft Bing?
    Microsoft Bing (also known simply as Bing) is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search.
    en.wikipedia.org
    Should I use the Bing logo or a Bing icon?
    If you have a question, please consult your legal counsel or your Microsoft business contact. Our brand name and primary logo are now simply Bing. It’s important to use the logo, icon, and other brand elements correctly when creating marketing communications. Do not create additional lockups using the Bing logo or the Bing icon.
    query.prod.cms.rt.microsoft.com
    Will Microsoft retire the Bing logo?
    This rebranding means Bing is now using its own updated logo and a Microsoft Bing logo on the search engine’s homepage. It’s not clear if Microsoft will eventually retire the Bing logo in favor of this more Microsoft-centric logo or simply use both in the future. Microsoft’s new Bing homepage.
    theverge.com
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