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Ideal Toy Company - Wikipedia
Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, … See more
1903-1945
Morris and Rose Michtom founded the "Ideal Novelty and Toy Company" in Brooklyn when they invented the Teddy bear in … See more1903-1915
Ideal began making dolls in 1907 to complement its line of teddy bears. Their first doll was “Yellow Kid” from Richard Felton Outcault See more1903Morris and Rose Michtom founded the "Ideal Novelty and Toy Company" in Brooklyn when they invented the Teddy bear.1934Betsy Wetsy was introduced and became one of Ideal's most lasting products.1941Lionel A. Weintraub joined the company and rose to become president, chairman of the board, and chief executive officer.1946Ideal partnered with its competitors the American Character Doll Company and the Alexander Doll Company to establish the United States-Israeli Toy and Plastic Corporation.1951Ideal won the licensing rights to produce the U.S. Forest Service's Smokey Bear.1956Joseph C. Winkler joined Ideal and rose to vice president by 1971.1962Ideal shifted from hobby division to games.1968Ideal joined the New York Stock Exchange and acquired the defunct American Character Doll Company's dyes, patents, and trademarks.1971Ideal joined the New York Stock Exchange and was valued at $71 million, it was one of the U.S.'s top three toy companies.1979Ideal had earnings of $3.7 million in fiscal year 1979–1980, but lost $15.5 million in fiscal year 1980–1981.Toys and games
• Alexander's Star
• Alligator Game
• Astrobase
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